B2B Organizations Must Evolve To Encompass AI Agents And External Influencers To Align With How Modern Buyers Want To Buy

Forrester - B2B organizations and go-to-market teams have fallen out of step with today’s buyers, who are younger, rely more on generative AI and AI agents to research products and services, and increasingly turn to third parties and influencers to make their purchase decisions. These behavioral shifts are upending norms and entrenched practices according to new research, Buying Networks: Your Buyers’ New Reality, unveiled at Forrester’s B2B Summit North America.

Hexagon launches new Robotics division to drive next-generation autonomy

Hexagon - Today, Hexagon is launching a new Robotics division, leveraging its industry-leading expertise in measurement technologies, AI and autonomous systems to advance humanoid robotics and help its customers achieve true autonomy.

HERMES AWARD 2025 goes to Siemens

Hannover Messe - This year's prestigious HERMES AWARD goes to Siemens in recognition of its AI-powered "industrial copilots"; these provide assistance covering the entire industrial value chain. An independent jury chaired by Prof. Dr.-Ing. Holger Hanselka, President of the Fraunhofer Society, selected the winner from among three nominated companies. The award was presented during the official opening ceremony of HANNOVER MESSE on 30 March 2025.

Altair One Cloud Innovation Gateway Achieves Seamless Integration with NVIDIA Omniverse Blueprint for Real-Time Digital Twins

Altair - Altair, a global leader in computational intelligence, has announced a technical integration between the NVIDIA Omniverse Blueprint for Real Time Digital Twins and the Altair One cloud innovation gateway. The integration takes advantage of GPU acceleration, NVIDIA NIM microservices, and NVIDIA Omniverse technologies to give customers an unparalleled ability to visualize, build, edit, and interact with complex simulations and digital twins in a shared turnkey environment.

Embedded Park – new developments around embedded systems

Hannover Messe - In the Embedded Park at HANNOVER MESSE 2025, exhibitors such as Deutschmann, GMK, Qt Group, and the Open Source Automation Development Lab (OSADL) will be demonstrating the innovative forces currently being unleashed to drive forward the development of embedded systems with impressive new developments.

Survey: European pharmaceutical manufacturers bet on AI, digital twins and automation to overcome silos and compliance challenges

Hexagon - A commissioned study conducted by Forrester Consulting on behalf of Hexagon titled, Transforming Pharmaceutical Manufacturing: Overcoming Hurdles With Digital Innovation, sheds light on the priorities and challenges of pharmaceutical manufacturers in Europe.

Hannover Messe spotlights artificial intelligence

Hannover Messe - HANNOVER MESSE opens its doors on 31 March 2025, this year spotlighting the topic of artificial intelligence (AI) in industry. The event will showcase how AI technologies can optimize production processes, boost efficiency and sustainably advance companies' competitiveness. With the digital transformation now in full swing, AI is increasingly becoming a crucial success factor in industry.

New Research Finds That Nearly Half of Executives Trust AI Over Themselves

SAP - Generative AI is increasingly influencing decision-making at the highest levels of business. SAP SE (NYSE: SAP) today announced new research that reveals 44 percent of C-suite executives would override a decision they had already planned to make based on AI insights. Another 38 percent would trust AI to make business decisions on their behalf.

Hannover Messe 2025: Critical Manufacturing to demonstrate how MES can deliver measurable, transformative outcomes

Critical Manufacturing - Critical Manufacturing, a leader in Manufacturing Execution Systems (MES) and a subsidiary of ASMPT, will once again be present at Hannover Messe to show how its products can Make Industry 4.0 a Reality for all manufacturers of discrete products.

Hannover Messe presents IT/OT security solutions

Hannover Messe - HANNOVER MESSE 2025 is set to put a focus on the topic of IT/OT security, with leading developers in the field showcasing solutions to address both current and future cyber threats. As the integration of information technology (IT) and operational technology (OT) continues to expand across global industry, the rise of the Industrial Internet of Things (IIoT) also entails escalating cyber risks, however.