Forrester
B2B Organizations Must Evolve To Encompass AI Agents And External Influencers To Align With How Modern Buyers Want To Buy
Forrester - B2B organizations and go-to-market teams have fallen out of step with today’s buyers, who are younger, rely more on generative AI and AI agents to research products and services, and increasingly turn to third parties and influencers to make their purchase decisions. These behavioral shifts are upending norms and entrenched practices according to new research, Buying Networks: Your Buyers’ New Reality, unveiled at Forrester’s B2B Summit North America.
Calendar
24/03 - 26/03: LogiMAT, Stuttgart (D)
30/03 - 02/04: Global Industrie, Paris Nord-Villepinte (F)
20/04 - 24/04: Hannover Messe, Hannover (D)
05/05 - 08/05: GrindingHub, Stuttgart (D)
06/05 - 07/05: Advanced Engineering, Antwerp Expo (B)
06/05 - 07/05: Chemspec Europe, Keulen (D)
19/05 - 21/05: Advanced Manufacturing, Antwerp Expo (B)
20/05 - 21/05: Food Tech Event, Brabanthallen, 's-Hertogenbosch (Nl)
15/09 - 19/09: AMB, Messe Stuttgart (D)
24/11 - 26/11: SPS, Neurenberg (D)
23/02/27 - 26/02/27: Anuga FoodTec, Keulen
17/03/27 - 18/03/27: M+R, Antwerp Expo (B)
14/06/27 - 18/06/27: ACHEMA, Frankfurt am Main (D)
22/06/27 - 25/06/27: Automatica, München (D)