GlobalData

4,000 of the world’s largest companies, including over 70% of FTSE 100 and 60% of Fortune 100 companies, make more timely and better business decisions thanks to GlobalData’s unique data, expert analysis and innovative solutions, all in one platform. GlobalData’s mission is to help our clients decode the future to be more successful and innovative across a range of industries, including the healthcare, consumer, retail, financial, technology and professional services sectors.

Interest in AR/VR grows but market needs to evolve

GlobalData - The virtual reality (VR)/augmented reality (AR) market—collectively known as extended reality (XR)—has been on the cusp of becoming the next mainstream platform, but it has remained niche for many years thanks to technological limitations and scant content. However, the COVID-19 global pandemic appears to have changed the technology’s fortunes—at least in the short-term, says GlobalData, a leading data and analytics company.